{"id":4442,"date":"2018-06-17T05:53:52","date_gmt":"2018-06-17T05:53:52","guid":{"rendered":"http:\/\/blog.work-zilla.com\/?p=4442"},"modified":"2018-06-17T05:55:19","modified_gmt":"2018-06-17T05:55:19","slug":"how-to-create-the-statement-of-work-for-a-copywriter","status":"publish","type":"post","link":"https:\/\/work-zilla.com\/blog\/how-to-create-the-statement-of-work-for-a-copywriter\/","title":{"rendered":"How to create the statement of work for a copywriter?"},"content":{"rendered":"<p>A brief checklist on what is important to write in the statement of work for a copywriter.<\/p>\n<hr \/>\n<p><strong>Self-evident things. Framework of the statement of work for any text:<\/strong><\/p>\n<ul>\n<li>Theme, key messages;<\/li>\n<li>Length of the text;<\/li>\n<li>Deadline;<\/li>\n<li>Price;<\/li>\n<li>What the text will be used for (for the main page of the website, email to clients, or it will be published in a magazine, etc.)<br \/>\n<hr \/>\n<\/li>\n<\/ul>\n<p><strong>For rewriting:<\/strong><\/p>\n<ul>\n<li>Source;<\/li>\n<li>Requirements for uniqueness;<\/li>\n<li>Programme or service which will be used to estimate uniqueness;<br \/>\n<hr \/>\n<\/li>\n<\/ul>\n<p><strong>For SEO texts:<\/strong><\/p>\n<ul>\n<li>List of keywords;<\/li>\n<li>Entry of keywords (direct - when the keywords are not changed in any way, with other words in between them, natural, etc.)<br \/>\n<hr \/>\n<\/li>\n<\/ul>\n<p><strong>For a selling text:<\/strong><\/p>\n<ul>\n<li>List of your advantages;<\/li>\n<li>USP;<\/li>\n<li>Key messages for handling objections;<\/li>\n<li>Portrait of the TA;<\/li>\n<li>The selling text formula (AIDA, QUEST, 4P, etc.) if you have preferences.<br \/>\n<hr \/>\n<\/li>\n<\/ul>\n<p><strong>Not obligatory but useful additions to any article:<\/strong><\/p>\n<ul>\n<li>Examples;<\/li>\n<li>Plan of the article.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A brief checklist on what is important to write in the statement of work for a copywriter. Self-evident things. Framework of the statement of work for any text: Theme, key messages; Length of the text; Deadline; Price; What the text will be used for (for the main page of the website, email to clients, or [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[89],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/posts\/4442"}],"collection":[{"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/comments?post=4442"}],"version-history":[{"count":2,"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/posts\/4442\/revisions"}],"predecessor-version":[{"id":4445,"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/posts\/4442\/revisions\/4445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/media\/4443"}],"wp:attachment":[{"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/media?parent=4442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/categories?post=4442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/work-zilla.com\/blog\/wp-json\/wp\/v2\/tags?post=4442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}